Rubin Museum of Art Features "Alive Inside"

The World Premiere showing of the Documentary "Alive Inside: A Story of Music and Memory" is scheduled for April 18, 2012 at the Rubin Museum of Art in New York City.

In this documentary, neuropsychologist Oliver Sacks and others explore the channels that music courses in the brain and what it might mean for the future of Alzheimer's treatment.

5.6 million people in the U.S. are struggling with dementia and memory loss.  There is no known cure and the numbers are on the rise.

"Alive Inside" follows Dan Cohen, a social worker who decides to bring iPods to a nursing home and discovers by accident, that a person suffering from memory loss can seem to "awaken" when given music they have an emotional attachment to.

According to Oliver Sacks, music imprints itself on the brain deeper than any other human experience, it evokes emotion and emotion can bring with it memory.

The aim of this film is to encourage widespread adoption of personalized music programs in nursing homes.

Screening dates for "Alive Inside" are set for Wednesday, April 18th through Saturday, April 21st.

Each ticket includes a Question and Answer with Alzheimer's specialists along with a post programs informational table staffed by experts from the Alzheimer's Association, New York City Chapter.

For more information, go to:  "Alive Inside: A Story of Music and Memory"